Audiences

In 2009 it was estimated that individuals viewed a mean of 3.75 hours of television per day and 2.81 hours of radio. The main BBC public service broadcasting channels accounted for and estimated 28.4% of all television viewing; the three main independent channels accounted for 29.5% and the increasingly important other satellite and digital channels for the remaining 42.1%.^[1] Sales of newspapers have fallen since the 1970s and in 2009 42% of people reported reading a daily national newspaper.^[2] In 2010 82.5% of the UK population were Internet users, the highest proportion amongst the 20 countries with the largest total number of users in that year.^[3]